About Alf

I help business owners grow the value of their business - and reclaim what matters most along the way.

Whether you're stuck, scaling, or preparing for exit, I guide founders and CEOs through high-stakes decisions with clarity, strategy, and care.

My role is part Strategic Coach and part Growth CFO. I integrate financial intelligence with leadership development, personal growth, and business performance so you can unlock value, free up time, and reimagine what success looks like now.

Clients work with me when they’re feeling stuck - like they’ve hit a ceiling of complexity and can’t see a clear way forward. They’re successful, but might be feeling a little isolated and unsure about what comes next, yet are ready to feel good about the business (and themselves) again.

Together, we shift the narrative and build a purpose-led next chapter that aligns both life and legacy.

Tools & Approach 

Through my platform, 2020Grow, I use proprietary frameworks - the Performance Blueprint and Self-Leadership Factor to help clients increase business value, improve team leadership, and lead with confidence. My work is grounded in:

  • 25+ years of experience across financial advising, leadership coaching, and CFO strategy

  • Evidence-based tools from neuroscience and adult learning

  • Lived wisdom from my own journey through burnout, reinvention, and legacy-building

Experience & Evolution 

I began my career as a financial adviser and Director at Fitzpatricks, working with high-performing individuals and families for over 26 years. I then became a certified Growth CFO through Foresight USA, collaborating with Georgetown professor Kirk McLaren to evolve the role of the CFO into something far more strategic and human.

As a lifelong learner, I have completed over 21 leadership trainings, including Value Builder, NLP Master Practitioner, Structural Consulting by Robert Fritz, and Values-Based Financial Planning, in a commitment to continually evolving my tools for modern leadership. 

I’ve delivered keynotes to audiences of 1,000+ across four continents, trained with the NeuroLeadership Institute, and held Certified Financial Planner (CFP) status for over 30 years. Clients often call me an “Ideal Life and Business Integrator” for the way I connect business value with personal transformation.

I’m also the host of the Don’t Retire, Refire podcast - an exploration of purpose, reinvention, and doing meaningful work in your next chapter.

Let’s talk about where you are, where you want to go, and what’s getting in the way