About Alf

Having spent over twenty five years advising CEOs, business owners and professionals on optimising their lives,  Alf Priestley serves his clients and their families as an experienced adviser, coach and facilitator. He takes a particularly holistic approach, starting with lifestyle design and execution, through to financial integration and enhanced daily quality of life.

In his interactive workshops, Alf draws on this experience to share insights, tricks and traps to help leaders deal with the myriad of challenges they will face in living a rich, meaningful and sustainable life, whilst safeguarding their wealth and legacy. 

With this ‘whole of life’ approach, Alf draws on his own eclectic background:  BAgSc graduate from LaTrobe University, Certified Financial Planner (CFP), a stint with the ADF Engineer Corps, Master Practitioner of NLP, Certified Advisor with Family Business Australia (FBA), certified Life Coach and a trove of personal and professional development training, both here and abroad.

He particularly enjoys helping leaders to get clear about what really matter to them, their Why.  Then supporting them to take decisive action so they can get their greatest gifts into the world. 

Alf has worked with some of Australia's leading lifestyle planning, tax and legal specialists, and has been referred to as 'The ideal life Integrator’.